ABOUT BAILEY CREATIVE WORKS
JON BAILEY
With over two decades’ experience as a business owner, I bring a hands-on understanding of marketing, technology and storytelling to my work as a filmmaker, photographer and content creator. I combine creative problem-solving with commercial experience to help brands connect with their audiences through video, photography, web development and social media.
I work independently and created Bailey Creative Works to reflect the breadth of what I do. When a project needs more than one person, I bring in trusted freelance collaborators from an established network. You work directly with me throughout, and I personally oversee every project from concept to completion, ensuring clear communication, flexibility and fast turnarounds.
London-based and experienced internationally, I’ve worked with clients including Accor Hotels, Hard Rock Cafe, Diageo, WAHL, Paul Mitchell and Ferrero. My portfolio spans red carpet events for the BFI, behind-the-scenes work on James Bond productions at Pinewood Studios, photography published in The Daily Telegraph and Le Figaro, the Habito launch video and a film showcasing a £150 million estate for Knight Frank.
The creative industry continues to evolve. AI, accessible professional equipment and changing expectations have made versatility essential. My experience across filming, photography, editing, motion graphics and design allows me to bring these disciplines together, developing campaigns, refining brand identities and producing content that’s visually compelling and commercially effective.
Alongside my commercial work, I make independent films. My latest short, The Scout, won Best Film at the London AI Film Festival, and previous work has featured in the Cannes Short Film Corner. I’ve also collaborated with RØDE Microphones and Amazon through their creator programmes, produced immersive 360° content and developed early VR video playback systems.
Previously, I was Head of Marketing & Technology for Hilditch & Key and Bates Hatters (2021–2023), leading their digital transformation and modernising the brand and customer experience. As a Broadcast Editor for Manoto TV (2017–2024), I produced campaigns for BBC, ITV, Sky and ABC.
I’m an ongoing creative supplier to Ferrero UK & Ireland, producing video, photography and digital content for brands including Nutella, Ferrero Rocher, Eat Natural, Kinder and Thorntons.
AFFILIATES
For projects that call for more than one set of hands, I collaborate with a trusted group of professionals who are each a force in their own right. These are skilled affiliates I’ve worked with time and again, whose expertise I value deeply. On larger shoots, I also draw on a wider network of freelance second shooters and editors to ensure we always deliver at the highest standard.
CAMERA OPERATOR / VIDEO EDITOR / DIRECTOR
JAMES STEWART
Operating across Asia as Vertigo Video Productions, James is no stranger to leading a team of professionals to deliver high-quality marketing and sales videos for a diverse range of clients across the world. With 25 years of experience in the industry, James has worked with major media outlets such as BBC, ITV, NBC, ABC, and Sky, as well as produced work for the UK, USA, Australia, Thailand, and Japan. His core competencies include producing, directing, filming, editing, and consulting on various video projects, from TV and film to web and social media. James is passionate about creating engaging and impactful videos that showcase strong stories and values.
CREATIVE CAD, PRODUCT AND GRAPHIC DESIGNER
AMIR SHAHBA
With a background combining engineering precision and creative storytelling, Amir brings a unique perspective to visual production and digital content. Holding an MSc in Mechanical Engineering, he pairs expertise in CAD, 3D modelling, and product design with experience in television production and digital media. Amir has worked across live broadcasting, concept development, and brand campaigns, delivering engaging content for a range of audiences and platforms. His approach is rooted in design thinking and problem-solving, blending analytical insight with creativity to bring ideas to life. From developing live TV segments to producing digital content, Amir is passionate about creating work that is both technically robust and visually engaging.
VIDEO EDITOR / PRODUCER
JO PEGRAM
With 20 years of experience in the broadcast and corporate industries, Jo is a seasoned creative editor and promo producer who takes pride in crafting unique and captivating promotional campaigns across multiple platforms. Trained in London and New York, Jo is all about the art of creative editing, with a particular passion for the crucial role of sound design in capturing audience attention. Jo has collaborated with a wide roster of clients and brands, including Sony Pictures, Mercedes Benz, Manoto, Sainsbury's, Sky Arts, RTÉ, BUPA and Granada, aiming to consistently deliver exceptional and engaging content that resonates with viewers.
INTERN / CAMERA OPERATOR
MAT SPARROW
Mat is a filmmaker in his final year of a Film Production degree, with growing experience across commercial, branded, and creative projects. He regularly works with BCW as a production assistant, second shooter, and junior producer. Adaptable and dependable, Mat supports everything from logistics and on-set coordination to second camera work and behind-the-scenes content. His calm, focused approach makes him a reliable asset on fast-paced shoots. A confident writer and storyteller, he also contributes to scripts and early development. With each project, Mat strengthens his creative and technical skills, bringing fresh energy and perspective to every team.
VIDEOGRAPHER / PRODUCER / VLOGGER
TOM FARTHING
Tom is a versatile video producer with over a decade of experience creating content for major brands and platforms including UNILAD, Fandom, and The Financial Times. His work spans branded video, live broadcasts, and social campaigns—generating over 40 million views across platforms. Currently producing for GamesRadar and the Future Games Show, he leads projects from concept to delivery, blending storytelling with performance-focused strategy. At Fandom, 11 of the top 20 videos in the past year were his, highlighting his ability to consistently create standout content. Through Bailey Creative Works, he also helped pioneer 360° video content for the BFI.